The health belief model provides many reasons to explain why people do not adhere to medical requests.

Mark scheme

Marking points from the official mark scheme (Oct/Nov 2021). The mark or mark type is shown in brackets.

1. The design is appropriate to the named investigation and is based on thorough psychological knowledge.
2. The design is accurate, coherent and detailed, and it tests the proposed investigation competently.
3. Four or five design features are included. The features are clearly applied to the design throughout the answer and the candidate clearly understands the main features involved in designing an investigation.
4. The response has proposed an appropriate design, has applied a range of relevant methodological design features with competence and shown clear understanding.
5. Quality and depth of explanation is thorough.
6. Description of knowledge is accurate, coherent and detailed.
7. Use of terms is accurate and use of psychological terminology is comprehensive.
8. Understanding of methodology (such as elaboration, use of example, quality of description) is very good.
9. The design is effectively explained in relation to the topic area.
10. There is a balance of methodology and topic area/relevant study knowledge.