Design a study to investigate the effect of musical style on spending in different types of restaurant.
- (a)Design a study to investigate the effect of musical style on spending in different types of restaurant.[10]
- (b)Explain the psychological and methodological evidence on which your study is based.[8]
Mark scheme
Marking points from the official mark scheme (Oct/Nov 2020). The mark or mark type is shown in brackets.
- [10] Typical features: experiments: type, IV, DV, controls, experimental design;
- [10] Typical features: observations: type, setting, response categories, sampling, number of observers;
- [10] Typical features: questionnaires/Interviews: type, setting, example questions. Scoring/rating scale, analysis of responses.
- [10] General features of research methodology: sampling technique & sample, type of data, ethics, reliability, validity, data analysis.
- [8] Syllabus: music in restaurants (North et al., 2003).
- [8] Psychological: North et al. played classical, pop and no music (IVs) in a restaurant for three weeks. Many variables were controlled, such as menu, temperature, etc., DV was amount of money spent on food and drink.
- [8] Methodological: explanation of method using general and specific features as above.
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