‘There has been little attempt to understand the influence on children of branded products that appear in television programs and movies. A study exposed children of two different age groups (6–7 and 11–12) in classrooms to a brief film clip. They were then individually asked to demonstrate their witness skills by describing in as much detail as possible what they had seen.'
Extract from the abstract from Auty and Lewis (2004)

Q: What topic does this question test?

This question tests Consumer Psychology in A-Level Psychology (syllabus code 9990). It is worth 15 marks.

Q: Which exam paper is this question from?

This question appeared in the Cambridge A-Level Psychology May/June 2020 examination, Paper 4 Variant 1 (9990_s20_qp_41.pdf).

Question

‘There has been little attempt to understand the influence on children of branded products that appear in television programs and movies. A study exposed children of two different age groups (6–7 and 11–12) in classrooms to a brief film clip. They were then individually asked to demonstrate their witness skills by describing in as much detail as possible what they had seen.'
Extract from the abstract from Auty and Lewis (2004)

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