Design a study gathering quantitative data to investigate how different types of gift wrapping affect the expectations of the quality of the gift.

Mark scheme

Marking points from the official mark scheme (Feb/Mar 2018). The mark or mark type is shown in brackets.

1. Marks: use generic levels of response 'Design a study' question part (a).
2. Additional: Candidates should design the study showing evidence of design features appropriate to the named method. The named method is: any appropriate method, but must gather quantitative data.
3. Typical features: Experiments: type, IV, DV, controls, experimental design.
4. Observations: type, setting, response categories, sampling frame, number of observers.
5. Questionnaires/Interviews: type, setting, example questions. Scoring/rating scale, analysis of responses.
6. Typical features of research methodology: sampling technique and sample, type of data, ethics, reliability, validity, data analysis.
7. Marks: use generic levels of response 'Design a study' question part (b).
8. Note: If only methodological or psychological explanation is provided max 5 marks
9. Candidates are expected to explain the reasons for the suggested design in part (a). Explanation should be both psychological and methodological. Psychological to include appropriate theory or research.
10. Syllabus: packaging, positioning and placement: gift wrapping (Porublev et al., 2009)
11. Additional: candidates are expected to justify their decisions or evidence presented regarding the design made in answer to question part (a).
12. Psychological: Abstract from study: 'This paper aims to explore and discuss the expectations surrounding the decision to wrap a gift. Gift wrapping can enable an object to be turned into a gift through the development of meaning that symbolises it as a gift. There are two key expectations surrounding the use of gift wrapping. The first expectation is that receivers prefer gifts to be wrapped and the second expectation is that the gift meets individual and social expectations of what a gift should look like. Data was gathered using three qualitative techniques; observation, interviews and projective workshops.'
13. Methodological: explanation of method using typical features as above.