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O-LevelEconomicsMicroeconomic decision makers2281/12 · Oct/Nov 2024 · Q121 Mark

A fast-food multinational bought a food-ordering website, in order to allow the multinational's customers to download menus and make advance payments. Which term best describes this merger?

Abackward vertical
Bconglomerate
Cforward vertical
Dhorizontal

✓ Correct answer

C: forward vertical

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About this question

Topic
Microeconomic decision makers, O-Level Economics (syllabus 2281). Multiple choice, 1 mark.
Source
O-Level Economics, Oct/Nov 2024 Paper 1 Variant 2, question 12.

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