Deco is an electronics company manufacturing a wide range of products. The company operates in a highly competitive and fast changing market. The management of Deco believe that the company is 'market orientated'.

1. (a)What is meant by a 'market orientated' company?[2]
2. (b)Identify two possible disadvantages to Deco of having a wide range of products.[2]
3. (c)Deco is about to carry out some market research. It intends to use sampling to research the market. Identify and explain two methods of sampling that Deco could use.[4]
4. (d)Deco also uses secondary market research. Identify and explain three reasons why the results of secondary market research might not always be useful to a business.[6]
5. (e)Deco wants to spend more on developing new products. In order to do this it will have to spend less on market research. Do you think Deco should do this? Justify your answer.[6]