Having well motivated employees is very important to Manuel. Identify and explain two ways Manuel could use to motivate his shop employees.

Mark scheme

Marking points from the official mark scheme (May/June 2014). The mark or mark type is shown in brackets.

1. Content:
2. • Raise their wages
3. • Give discount on shop products
4. • Job rotation
5. • Job enlargement
6. • Bonus
7. • Commission
8. • Working conditions
9. • Fringe benefits
10. • Recognition of good work
11. • Leadership style
12. • Training
13. The marks available for this question are as follows: 2 marks for knowledge; 2 marks for application and 4 marks for explanation/analysis.
14. 1 mark for each way identified (2 marks maximum). Up to two further marks are available for explaining how the method of motivating the employees will be effective for a sole trader. 2 application marks are also available.
15. Possible application marks: fruit and vegetables; been in business for 10 years; sole trader; 5 employees; part time; reference to delivery/new service.
16. There may be other examples in context which have not been included here.
17. 1 knowledge mark + up to 2 explanation marks + 1 application mark for each way (4 marks × 2 ways)
18. Simple explanation: Give the workers discount on shop products (1 mark for knowledge).
19. Developed Explanation: Give the workers discount on shop products (1). This will mean that the part-time workers in the shop will get extra take-home pay as the fruit and vegetables they normally buy will cost less (2). This has the same effect as giving the workers a pay rise but it does not cost Manuel any more money and the workers will be happy (3).
20. Application: The application mark could be achieved as the answer makes reference to fruit and vegetables and part-time workers (1 application mark).
21. Content (for part b):
22. Advertising on local radio – reaches target customers; heard by a large number of people; can have a catchy song; relatively expensive; not everyone listens to the radio; no visual images.
23. Leaflets - cheap to produce; can be kept for reference; may not be looked at - just thrown away; need to pay for delivery.
24. Posters/billboards – posters relatively cheap to produce; cheap especially if posters in shop windows; billboards in city centres can be expensive; seen by passers-by; may be ignored; may not be eye-catching.
25. Level 1 – 1 mark for each statement. E.g. Manuel could put posters in his shop window (1 mark).
26. Level 2 - 5 marks for the first level 2 answer and then one extra mark for each additional level 2 answer up to maximum of 8 marks. E.g. Manuel could put posters in his shop window as they are cheap to produce and it will be seen by all his regular customers when they come into the shop to buy their fruit and vegetables. They could see the poster and ask the shop assistant about the service and so they could get more details about it. However, with posters there is a danger that customers will not look at it when they pass the window each time they visit. 5 marks for level 2 answer plus one application mark for mentioning the shop selling fruit and vegetables.
27. Level 3 - Detailed discussion of at least two level 2 answers and then a recommendation at the end which justifies which is the best method of promotion to choose compared to the others.
28. Possible application marks: shop; reference to financial information from Appendix 1; sole trader; been in business for 10 years; reference to delivery costs; located on a main road in capital city in country X.
29. There may be other examples in context which have not been included here.
30. Application (Level 3): 9-10 marks At least 2 x Level 2 + well justified recommendation as to the best method of promotion to choose compared to the alternatives.
31. Application (Level 2): 5-8 marks Good discussion of each method of promotion OR balanced argument. Some limited judgement shown in recommendation about the best method of promotion to choose.
32. Application (Level 1): 1-4 marks Outline of each method of promotion.