Study Source C.

Mark scheme

Marking points from the official mark scheme (May/June 2023). The mark or mark type is shown in brackets.

1. [7] Level 6 As for Level 5 but in addition explains how these attitudes must have been approved of at the time because they are regarded as useful for selling soap.
2. [6] Level 5 Explains it is reliable because of what the advertisement reveals about attitudes towards imperialism/other parts of the world and their peoples.
3. [4-5] Level 4 Uses contextual knowledge to explain how the claims of the source are false and therefore cannot learn much e.g., explains mistreatment of native peoples or more selfish motives for imperialism.
4. [3] Level 3 Uncritical use of content of source as evidence about imperialism – it shows that imperialism 'brightened the dark corners of the earth', it spread civilisation.
5. [2] Level 2 Undeveloped use of provenance to reject/accept the source e.g., from the 1890s when there was much imperialism; it is an advert for soap so irrelevant OR uses source detail uncritically as relevant to imperialism e.g., drawing of native figure, of trade and ships.
6. [1] Level 1 Unsupported assertions or writes about the source but fails to get to grips with the question.
7. [0] Level 0 No evidence submitted or response does not address the question.
8. [1] Source C is reliable as evidence of British attitudes towards imperialism in the 1890s.
9. [1] It reveals the belief in 'The White Man's Burden' and the idea of 'civilizing' indigenous peoples.
10. [1] The advertisement uses terms like 'brightening the dark corners of the earth' and 'civilization advances'.
11. [1] It promotes the idea that British imperialism brings 'virtues of cleanliness' and progress.
12. [1] The image depicts a European man (likely British) with a dark-skinned child, implying the role of the colonizer.
13. [1] It suggests that such attitudes were widespread and accepted, even used to sell products.
14. [1] Source C is unreliable as evidence of the actual benefits for Africans.
15. [1] Imperialism often led to exploitation, suffering, and loss of independence for native peoples.
16. [1] The claim of spreading 'civilisation' often masked economic motives and resource extraction.
17. [1] The source is an advertisement, designed to persuade and present a positive, idealized view of imperialism to a British audience.
18. [1] It would have been approved at the time because these attitudes were useful for selling products and justifying imperialism.