Students who lived in Thailand were interested in the development of tourism at Chiang Mai, a city in the north of the country. They decided to investigate why tourists came to Chiang Mai and what impact tourism had on people who lived in the city. Their two hypotheses were: Hypothesis 1: Physical attractions brought more tourists to Chiang Mai than human attractions. Hypothesis 2: Tourism has a positive rather than negative impact on people who live in Chiang Mai. (a) The students decided to use the questionnaire, shown in Fig. 14, (Insert), to investigate Hypothesis 1. (a)(iii) The answers to Question 1 (Which continent do you come from?) are shown in Table 4 below. Table 4 Answers to Question 1 Continent Number of tourists Asia 26 Africa 4 Europe 14 Oceania 8 North America 12 South America 6 Total 70 (a)(iv) The answers to Question 2 (What are the main physical attractions you are visiting whilst in Chiang Mai?) and Question 3 (What are the main human attractions you are visiting whilst in Chiang Mai?) are shown in Table 5 (Insert). (c) The answers to Question 2 (What do you think are the main positive impacts of tourism in Chiang Mai?) and Question 3 (What do you think are the main negative impacts of tourism in Chiang Mai?) are shown in Table 6 (Insert). The students devised this simple formula to work out which impacts were most important. Positive impact: More jobs and income 1st choice 27 x 2 = 54 2nd choice 15 × 1 = 15 Total score 69 [Figure 14, Table 4, Figure 15, Table 5, Figure 16, Table 6, Figure 17A, Figure 17B]

1. (a)(i)When they showed their questionnaire to the teacher she suggested that they should start the questionnaire by asking: 'Are you a tourist in this city?' Why do you think the teacher made this suggestion?[2]
2. (a)(ii)Suggest why the students included some physical and human attractions from which tourists could choose.[2]
3. (a)(iii)What conclusions can you make from Table 4 about the origin of tourists visiting Thailand?[2]
4. (a)(iv)Use this data to complete the bar graphs in Fig. 15 on page 25 (opposite). Draw the bars to show the number of visits made to the Botanical Gardens and the Buddhist temples. [Figure 15 showing Tourist attractions: Physical attractions and Human attractions bar graphs][2]
5. (a)(v)In the space below draw and label a different type of graph that could be used to show the answers from Question 4 (Overall which attracted you most to Chiang Mai?) which are also shown in Table 5 (Insert).[3]
6. (a)(vi)The students reached the conclusion that Hypothesis 1: Physical attractions brought more tourists to Chiang Mai than human attractions was false. Do you agree with them? Support your decision with evidence from Table 5 (Insert).[4]
7. (b)(i)The students used a different questionnaire to investigate the impact of tourism on people who lived in Chiang Mai. The questionnaire is shown in Fig. 16 (Insert). The students used a systematic sampling technique to obtain answers to their questionnaire. Suggest how they might have done this.[1]
8. (b)(ii)Do you think that it was a good idea to ask people for their first and second choices? Explain your decision.[2]
9. (c)(i)Use this formula to work out the total score for air pollution. Negative impact: Air Pollution 1st choice 2nd choice Total score[2]
10. (c)(ii)Plot on Fig. 17B the result of your calculation for air pollution in (c)(i). [Figure 17B showing Negative impacts of tourism bar graph][1]
11. (c)(iii)What conclusion can you make about Hypothesis 2: Tourism has a positive rather than negative impact on people who live in Chiang Mai? Support your decision with evidence from Table 6 (Insert) and Figs 17A and 17B.[4]
12. (c)(iv)Local people identified air pollution and traffic congestion as the main negative impacts of tourism. Why do you think they identified these?[2]
13. (d)Describe how the students could carry out fieldwork to investigate the impact of traffic congestion.[3]

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