Students in Cascais, Portugal, were investigating differences in their local shopping area. They did fieldwork in three shopping areas: • the CBD of the town; • a suburban (neighbourhood) shopping centre located 3km away from the CBD; • an out-of-town shopping centre located 10km from the CBD. Some students decided to test the following hypotheses: Hypothesis 1: There will be differences between the types of shops and services located in the three shopping areas. Hypothesis 2: The number of people who are shopping will decrease further away from the CBD.
- (a)(i)The number of shops and services counted in the CBD and the out-of-town centre is shown in Table 5 (Insert). A student wanted to plot all the results from the three shopping centres onto separate pie charts so that she could compare them. Explain why it would be difficult to do this.[2]
- (a)(ii)To make it easier to reach a conclusion to Hypothesis 1 the student decided to classify the shops and services into five groups shown in Table 6 below. Table 6 Classification of shops Group Description A Shops which sell mainly one type of product which are often expensive B Shops which sell a variety of products which are often cheaper C Shops which sell mainly food D Shops which sell mainly clothes E Services In which group would the student have included: • a hair and beauty salon; • a jewellers?[2]
- (a)(iii)Which one of the following describes the shops in group A? Circle your answer. business comparison convenience department public[1]
- (a)(iv)The results of the student's classification are shown in Table 7 (Insert). Use these results to complete the pie graph for the CBD in Fig. 17 below.[2]
- (a)(v)The students decided that Hypothesis 1: There will be differences between the types of shops and services located in the three shopping areas was true. Support this decision by comparing the three shopping areas. Use data from Fig. 17 and Table 7.[4]
- (a)(vi)Suggest two reasons for the differences between the types of shops and services in the different areas. 1 2[2]
- (b)(i)Describe how the students would plan and carry out the pedestrian count so that they would get reliable results. Plan the pedestrian count Carry out the pedestrian count[4]
- (b)(ii)The results of the pedestrian count are shown in Fig. 18 below. How many people were counted in the out-of-town shopping centre?[1]
- (b)(iii)The results of the pedestrian count show that Hypothesis 2: The number of people who are shopping will decrease further away from the CBD is partly true. Use evidence from Fig. 18 to support this conclusion.[3]
- (b)(iv)Fig. 19 below is an extract from a student's fieldwork diary. Fieldwork diary Monday 2nd February 2014 AM: Heavy rain. Pedestrian count in CBD at 09.00 Midday: Light rain. Pedestrian count at suburban shopping centre at 12.00 PM: Bright and sunny: Pedestrian count at out-of-town centre at 17.00 How might the factors described by the student affect the results of the pedestrian count?[2]
- (b)(v)To check their results the students found on the school website some data which had been collected by students in 2008, 2010 and 2012. This data is shown in Fig. 20 (Insert) alongside the students' own fieldwork results collected in 2014. Why is this earlier data called secondary evidence?[1]
- (b)(vi)How does the secondary evidence in Fig. 20 support the students' conclusion that Hypothesis 2: The number of people who are shopping will decrease further away from the CBD is partly true?[1]
- (c)(i)Which one of the following is the correct definition of sphere of influence? Tick your choice in the table below. Definition Tick (✔) area where people have migrated to area where people go to work in the town centre area around a town centre area next to a shop or service area served by a settlement or service[1]
- (c)(ii)Describe a method the students could carry out to investigate the sphere of influence of the CBD.[4]
This question uses a diagram from the original paper, which isn't shown here. Open the full paper from the past papers archive to see it.
Mark scheme
Marking points from the official mark scheme (Oct/Nov 2016). The mark or mark type is shown in brackets.
- [1 + 1 = 2] Many shops/services to plot (1)
- Sections of pie chart would be very small/many less than 1%/unplottable/many segments/some are zero (1)
- Problem of shading/colouring different segments/key too long (1)
- Pie charts would be too complicated to compare/hard to read/confusing (1)
- Difficult to create any sensible groups/not in categories or groups (1)
- Take a long time to calculate size of slices/plot (1)
- [1 + 1 = 2] Hair & beauty salon = E
- Jewellers = A
- [1] Comparison
- [1 + 1 = 2] Pie chart completion must be clockwise in order of completed pies/key.
- Group D = 28% (plot must be at 68% clockwise by eye OR within 113-118 range of degrees from vertical using protractor tool – ideal is 115 degrees) (1)
- Shading (including the correct diagonal) must match key. (1)
- Credit 1 for shading if the plot is wrong but the larger slice is correct diagonal and the smaller slice has small crosses
- [1 + 1] Note: the candidates are told the hypothesis is true; no need for decision in response.
- Comparative statements to maximum of 2 marks and use of comparative data to maximum of 2 marks. Comparison can be given from perspective of any centre
- example from suburban centre below. Statements must be linked to relevant stats for
- Group A/(One type/more expensive) – Smaller percentage/less in suburban centre (1)
- with 8 compared to 21 and 20 (1)
- Group B/(Variety/cheaper) - Larger percentage/more in suburban centre (1) with 25
- compared to 14 and 11 (1)
- Group C/(Food) – Larger percentage/more in suburban centre (1) with 16 compared to 4
- and 5 (1)
- Group D/(Clothes) – Smaller percentage/less in suburban centre (1) with 16 compared to
- 28 and 33 (1)
- Group E/(Services) – All three are similar/suburban larger or more (1) with 35 compared
- to others at 32 (1)
- [2 x 1 + 1 = 4]
- [1 + 1 = 2] Different types of transport available (1)
- Distances prepared to travel (1)
- Demand/need for different types of goods/services OR food or convenience shops close
- to residents (1)
- Amount of population/likely customer base/threshold population (1)
- Wealth/income/salaries/spending patterns of customer base (1)
- Cost of running shop or service in each centre (1)
- Amount of land available/space for building (1)
- [1 + 1 + 1 + 1 = 4] Plan:
- When to do count/do at same time (1)
- Where to do count/location of counting points (1)
- How long to do each count for (1)
- How many different counting points to have (1)
- Individuals or pairs/groups (1)
- How many times to do count per day (1)
- Whether to do count on same day/more than one day/weekday/weekend (1)
- Carry out
- Tally method/'clicker' (1)
- Timing of count/use a watch (1)
- Jobs of student in each group e.g. two students do each count/count
- people going in different directions (1)
- Record the data in a table/use recording sheet (1)
- Mark 2 sections as whole i.e. credit Plan answers in Carry out or reverse
- [1] 109-111 (110 is best answer)
- [1R + 1R + 1R = 3] Candidates are told the hypothesis is partly true so no need for their own decision. Need
- one statement supporting decrease and 1 supporting increase plus 1 set of data. Answer
- within tolerance/range given below allowed as statistic mark as reading from graph only.
- Evidence examples
- Supports decrease: Decrease from CBD to suburban centre/3km (1reserve and max))
- from 76 to 13-15/down 61-63 (1)
- Supports increase: Increase from suburban centre/3km to mall/10km (1 reserve and
- max) from 13-15 to 109-111/up 94-98 (1)
- OR Increase from CBD to mall/10km (1 reserve and max) from 76 to 109-111/up 33-35
- (1)
- 1 mark max/reserve for use of 1 pair of data; 2 reserve marks for two statements
- [1 + 1 = 2] Count done at different times of day (1)
- Differences in weather encourage/discourage people to go shopping (1)
- [1] Collected by other people/not collected by students themselves/ already
- collected/collected before/second hand.
- [1] Same pattern of results as those of students' fieldwork (1)
- Number in suburban centre lower and number at mall higher than CBD (1)
- [1] Area served by a settlement or service
- [1 + 1 + 1 + 1 = 4] Questionnaire/survey/interview/ask questions (1)
- Sampling methodology to select people to complete questionnaire/choosing areas to
- carry out survey (1)
- Questions such as:
- In which area do you live?/Which area have you come from? (1)
- How far have you travelled? (1)
- What method of transport have you used today? (1)
- How frequently do you come here? (1)
- Why do you come here? (1)
- Credit other methods such as questionnaire in surrounding villages, mapping
- bus routes, mapping store delivery area, mapping desire/flow lines, mapping the sphere
- of influence.
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