Some students wanted to compare two shopping centres in Miraflores, an area in Lima, Peru. Larco Avenue is part of the Central Business District (CBD) and Enrique Palacios is an area of local shops in a residential district. The students decided to test the following hypotheses: Hypothesis 1: People who use the two shopping centres buy different types of goods. Hypothesis 2: Shoppers visiting Larco Avenue take longer to get to the shops and go there more frequently, than those visiting Enrique Palacios.
- (a)(i)First the students had to classify the shops. Use arrows to match the statements in columns X and Y in the table below which shows examples of classification. One has been done for you. X Laundry Not being used Furniture store Chemist / drug store Y Convenience shop Comparison shop Other service Unoccupied shop[2]
- (a)(ii)Suggest two reasons why there are unoccupied shops in the two shopping centres.[2]
- (a)(iii)Which two of the following statements about different types of goods are correct? Tick (✔) your choices. Comparison (high order) goods are always local, fresh produce People travel further to buy comparison goods than convenience (low order) goods Comparison goods usually cost more than convenience goods Comparison goods are better quality than convenience goods Comparison goods are bought more frequently than convenience goods[2]
- (b)Next the students used a questionnaire with some people in the shopping centres. This questionnaire is shown in Fig. 9 (Insert).
- (b)(i)Suggest two pieces of advice their teacher gave them about using a questionnaire with people who are shopping.[2]
- (b)(ii)Table 2 (Insert) shows the results of Question 1 in the questionnaire. Do the results shown in Tables 1 and 2 support Hypothesis 1: People who use the two shopping centres buy different types of goods? Use evidence from Tables 1 and 2 to support your answer.[4]
- (c)To investigate Hypothesis 2: Shoppers visiting Larco Avenue take longer to get to the shops and go there more frequently, than those visiting Enrique Palacios, the students asked Questions 2 and 3 in their questionnaire.
- (c)(i)Table 3 below shows the results of Question 2 in the questionnaire. Answers to Question 2 (How long did your journey from home to the shops take?) Time taken Larco Avenue (CBD) Enrique Palacios (Local shops) % % Less than 10 minutes 21 25 11 to 30 minutes 49 50 31 minutes to 1 hour 21 22 More than 1 hour 9 3 Use the results from Table 3 to complete the graph in Fig. 10 below.[2]
- (c)(ii)Table 4 below shows the results of Question 3 in the questionnaire. Answers to Question 3 (When was your previous visit to these shops?) Larco Avenue (CBD) Enrique Palacios (Local shops) % % 1 day ago 3 28 Between 2 & 6 days ago 15 50 Between 1 & 4 weeks ago 38 22 More than 4 weeks ago 44 0 Use the results from Table 4 to complete the pie chart for Enrique Palacios in Fig. 11B opposite.[2]
- (c)(iii)Do the results of Questions 2 and 3 in the questionnaire support Hypothesis 2: Shoppers visiting Larco Avenue take longer to get to the shops and go there more frequently, than those visiting Enrique Palacios? Use evidence from Figs 10 and 11 to support your conclusion.[4]
- (d)One student thought that answers to the question: ‘How long did your journey from home to the shops take?' might be affected by the type of transport which people used. The students then included an extra question (Question 4) in their questionnaire. The results of Question 4 are shown in Table 5 below.
- (d)(i)Use the answers to Question 4 to compare the percentage of people who walked and travelled by car to the two shopping centres.[2]
- (d)(ii)How might the answers to Question 4 change the students' conclusion to Hypothesis 2: Shoppers visiting Larco Avenue take longer to get to the shops and go there more frequently, than those visiting Enrique Palacios?[2]
- (d)(iii)Suggest three factors which may affect people's method of travel to shopping centres. 1 ................................................................................................................................ 2 ................................................................................................................................ 3 ................................................................................................................................[3]
- (e)To extend the investigation one student included the following question in her questionnaire: 'In which district of the city do you live?' Suggest a suitable map to show the results of this question and describe how you would draw this map. You may use a diagram in your answer.[3]
This question uses a diagram from the original paper, which isn't shown here. Open the full paper from the past papers archive to see it.
Mark scheme
Marking points from the official mark scheme (Oct/Nov 2013). The mark or mark type is shown in brackets.
- [2] (a) (i) All 3 correct = 2 marks, 1 or 2 correct = 1 mark
- [2] (ii) Shop owners losing money/bankrupt/went out of business; Competition from other shopping centres/too many shops selling same goods; High rents; Decrease in number of customers/not enough customers/lack of demand; New shopping centre/still looking for new business; Undergoing renovation
- [2] (iii) People travel further to buy comparison goods than convenience (low order) goods; Comparison goods usually cost more than convenience goods; If more than 2 answers deduct 1 mark for each incorrect answer
- [2] (b) (i) Work in pairs, not alone; Don't block pavement/entrance to shops; Be polite to interviewees; Accept that people won't want to answer questions/too busy/in a hurry; Ask a range of people/get a representative sample of age or gender/distribute at random; Choose a time when there are plenty of people shopping; Ask people leaving different shops
- [4] (ii) Hypothesis is true/partially true people buy different types of goods – 1 mark reserve; CBD contains more comparison shops/local shopping centre contains more convenience shops. Allow 'only' with figures; People go to CBD for comparison goods/to local shopping centre for convenience goods OR individual purchases. Allow ‘only' with figures; People buy some goods in both centres e.g. food/convenience goods; Credit use of paired data which compares the types of shops (Table 1) or goods purchased (Table 2) to 2 marks max; e.g. convenience goods – 15 bought in CBD, 27 bought in local shops; 47 comparison shops in CBD & 3 in local shopping centre; Hypothesis conclusion is incorrect/false no credit
- [2] (c) (i) Completion of histogram – less than 10 minutes (21 – Larco Ave and 25 – Enrique Palacios). Ignore shading
- [2] (ii) Completion of pie chart – between 2 and 6 days = 50%, between 1 and 4 weeks = 22%; 1 mark for correct position of line, 1 mark for shading; No mark for line if plotted wrong way round, but credit shading if correct
- [4] (iii) Overall hypothesis is not true/partially true – 1 mark reserve; 'Longer' hypothesis is partially true/not true; 'Frequency' hypothesis is not true; If answer as two separate sections consider each hypothesis separately and credit 1 max for hypothesis. If both hypothesis conclusions agree with mark scheme go to 4 marks max. If one conclusion agrees with mark scheme but the other conclusion does not agree with mark scheme go to 2 marks max; Most people do not take longer to get to Larco Ave/CBD/little difference; People go more frequently to Enrique Palacios/local shopping centre/ people go less frequently to CBD; Credit use of paired % data which compares the two centres to 1 mark maximum; Hypothesis conclusion is true/correct no credit
- [2] (d) (i) More/larger percentage walked to Enrique Palacios/local shopping Centre OR two correct statistics (28 and 8); More/larger percentage went by car to Larco Avenue/CBD OR two correct statistics (22 and 36); More go by car than walk to CBD OR two stats (36 and 8); More walk than go by car to local shops (28 and 22)
- [2] (ii) Would not change the conclusion/conclusion would still be valid/hypothesis would still be false; Helps to provide an explanation e.g. such as quicker to travel by car than walk/takes longer to walk than go by car/method of transport will affect time taken
- [3] (iii) Distance to travel/how long it will take to travel to shopping centre; Likely duration of visit/how long shoppers stay; What/how much they are buying/what they are buying/type of shop they visit; Availability of regular bus service/public transport/taxi; Availability/cost of car parking; Weather conditions/weather forecast/more likely to travel by car if raining; Level of car ownership/do shoppers own a car/can shoppers afford car/car sharing/can shopper afford petrol or bus fare; Traffic congestion/amount of traffic; How much time they have; Risk of crime/safer to drive/no pavements to walk on
- [3] (e) Choropleth map/pictogram; Divide city/draw map to show different districts/show where groups of people live; Devise categories for choropleth shading/symbols; Shade different districts according to key; Include a key of categories
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