O-LevelCommerceAdvertising7100/12 · Oct/Nov 2014 · Q51 Mark

Why do manufacturers brand their products?

Ato control levels of stock held

Bto distinguish them from similar products

Cto guarantee high quality goods

Dto protect goods from damage

✓ Correct answer

B: to distinguish them from similar products

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Topic: Advertising, O-Level Commerce (syllabus 7100). Multiple choice, 1 mark.
Source: O-Level Commerce, Oct/Nov 2014 Paper 1 Variant 2, question 5.

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