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O-LevelCommerceAdvertising7100/11 · Oct/Nov 2011 · Q181 Mark

What is the aim of competitive advertising?

Ato compete for advertising time on television
Bto inform the public of forthcoming events
Cto make more sales than other companies
Dto tell consumers about new products

✓ Correct answer

C: to make more sales than other companies

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About this question

Topic
Advertising, O-Level Commerce (syllabus 7100). Multiple choice, 1 mark.
Source
O-Level Commerce, Oct/Nov 2011 Paper 1 Variant 1, question 18.

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