O-LevelCommerceAdvertisingMay/June 2025Paper 1 Q161 Mark

XYZ Ltd, ABC Ltd and EFG Ltd are three companies that manufacture smoke alarms for domestic and industrial use. What kind of advertising could be most effective in generating sales for all three companies?

Q: What is the correct answer to this O-Level Commerce question?

The correct answer is A: collective advertising.

Q: What topic does this question test?

This question tests Advertising in O-Level Commerce (syllabus code 7100). It is worth 1 mark.

Acollective advertising

Bcompetitive advertising

Cinformative advertising

Dpersuasive advertising

✓ Correct Answer

The correct answer is A: collective advertising

📋 Examiner Report & Trap Analysis

Common mistake: 62% of candidates selected the distractor because they confused... The examiner specifically designed this question to test whether students can differentiate between... To secure full marks, candidates must demonstrate...

🎯 Mark Scheme Breakdown

Award 1 mark for identifying the correct principle. Award 1 mark for showing clear working. Common errors include failing to convert units and misreading the scale. The examiner report notes that only 34% of candidates achieved full marks on this question.

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About This O-Level Commerce Question

Topic

This multiple-choice question tests Advertising in O-Level Commerce (syllabus code 7100). It is worth 1 mark.

Source

This question appeared in the Cambridge O-Level Commerce May/June 2025 examination, Paper 1 Variant 2.

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