O-LevelCommerceAdvertising7100/12 · May/June 2019 · Q181 Mark

The diagram shows a notice in a shop window aimed at attracting customers into the shop. An extra 10% off today only Which statement describes this notice?

This question uses a diagram from the original paper, which isn't shown here. Open the full paper from the past papers archive to see it.

AIt is a form of broadcast advertising.

BIt is a type of sales promotion.

CIt is an appeal to people's emotions.

DIt is an example of informative advertising.

✓ Correct answer

B: It is a type of sales promotion.

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Topic: Advertising, O-Level Commerce (syllabus 7100). Multiple choice, 1 mark.
Source: O-Level Commerce, May/June 2019 Paper 1 Variant 2, question 18.

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