O-LevelCommerceAdvertising7100/12 · May/June 2018 · Q191 Mark

The diagram shows an advertising method of appeal. Which advertising method of appeal is shown? [Figure 19.0]

This question uses a diagram from the original paper, which isn't shown here. Open the full paper from the past papers archive to see it.

Aaffluence

Bdurability

Clove of a bargain

Dsocial acceptance

✓ Correct answer

C: love of a bargain

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Topic: Advertising, O-Level Commerce (syllabus 7100). Multiple choice, 1 mark.
Source: O-Level Commerce, May/June 2018 Paper 1 Variant 2, question 19.

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