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O-LevelCommerceAdvertising7100/12 · May/June 2015 · Q201 Mark

The advertisement shows a world-famous tennis player using a popular brand of sports equipment. [Figure 20.1] Which method of appeal is being used in the advertisement to attract a consumer?

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Aambition
Bgood health
Cromance
Dsocial acceptance

✓ Correct answer

A: ambition

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About this question

Topic
Advertising, O-Level Commerce (syllabus 7100). Multiple choice, 1 mark.
Source
O-Level Commerce, May/June 2015 Paper 1 Variant 2, question 20.

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