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O-LevelCommerceAdvertising7100/11 · Oct/Nov 2025 · Q181 Mark

The diagram shows a pop-up advertisement for a shoe sale. [Diagram of a pop-up advertisement featuring a shoe in a shopping cart, with text: "You had me in your shopping cart! You were hovering over me for a while. I thought you were going to take me home. Let's reconnect. Come back – all is forgiven!"] Which method of appeal is the advertiser using?

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Adurability
Bfitness
Cromance
Dstatus

✓ Correct answer

C: romance

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About this question

Topic
Advertising, O-Level Commerce (syllabus 7100). Multiple choice, 1 mark.
Source
O-Level Commerce, Oct/Nov 2025 Paper 1 Variant 1, question 18.

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