O-LevelCommerceAdvertising7100/11 · Oct/Nov 2025 · Q161 Mark

Egg producers are experiencing declining sales. They have launched an advertising campaign stressing the positive qualities of eggs to increase their sales. Which term is given to this type of advertising?

Acollective

Bcompetitive

Cinformative

Dpersuasive

✓ Correct answer

A: collective

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Topic: Advertising, O-Level Commerce (syllabus 7100). Multiple choice, 1 mark.
Source: O-Level Commerce, Oct/Nov 2025 Paper 1 Variant 1, question 16.

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