O-LevelCommerceCommunicationsOct/Nov 2024Paper 1 Q191 Mark
The diagram shows a postal service used by Pet Insurance Company for market research. [Figure 19.1] What is the advantage to Pet Insurance Company of using this postal service?
AIt can be used for sending valuable items through the post.
BIt encourages potential customers to respond.
CIt provides online tracking of post anywhere in the world.
DIt provides proof of posting and delivery.
✓ Correct Answer
The correct answer is B. This question tests the candidate's understanding of communications within the Commercesyllabus. The examiner's mark scheme requires...
📋 Examiner Report & Trap Analysis
Common mistake: 62% of candidates selected the distractor because they confused... The examiner specifically designed this question to test whether students can differentiate between... To secure full marks, candidates must demonstrate...
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