O-LevelCommerceCommunications7100/12 · Oct/Nov 2024 · Q191 Mark

The diagram shows a postal service used by Pet Insurance Company for market research. [Figure 19.1] What is the advantage to Pet Insurance Company of using this postal service?

This question uses a diagram from the original paper, which isn't shown here. Open the full paper from the past papers archive to see it.

AIt can be used for sending valuable items through the post.

BIt encourages potential customers to respond.

CIt provides online tracking of post anywhere in the world.

DIt provides proof of posting and delivery.

✓ Correct answer

B: It encourages potential customers to respond.

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Topic: Communications, O-Level Commerce (syllabus 7100). Multiple choice, 1 mark.
Source: O-Level Commerce, Oct/Nov 2024 Paper 1 Variant 2, question 19.

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