O-LevelCommerceAdvertising7100/11 · Oct/Nov 2024 · Q191 Mark

What is the most important reason for a company to use social media for advertising?

AConsumers can be targeted more easily.

BConsumers can obtain details about products.

CMore consumers are able to make complaints.

DMore consumers now have smartphones.

✓ Correct answer

A: Consumers can be targeted more easily.

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Topic: Advertising, O-Level Commerce (syllabus 7100). Multiple choice, 1 mark.
Source: O-Level Commerce, Oct/Nov 2024 Paper 1 Variant 1, question 19.

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