O-LevelCommerceAdvertisingOct/Nov 2024Paper 1 Q191 Mark

What is the most important reason for a company to use social media for advertising?

Q: What topic does this question test?

This question tests Advertising in O-Level Commerce (syllabus code 7100). It is worth 1 mark.

AConsumers can be targeted more easily.

BConsumers can obtain details about products.

CMore consumers are able to make complaints.

DMore consumers now have smartphones.

✓ Correct Answer

The correct answer is A: Consumers can be targeted more easily.

📋 Examiner Report & Trap Analysis

Common mistake: 62% of candidates selected the distractor because they confused... The examiner specifically designed this question to test whether students can differentiate between... To secure full marks, candidates must demonstrate...

🎯 Mark Scheme Breakdown

Award 1 mark for identifying the correct principle. Award 1 mark for showing clear working. Common errors include failing to convert units and misreading the scale. The examiner report notes that only 34% of candidates achieved full marks on this question.

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About This O-Level Commerce Question

Topic

This multiple-choice question tests Advertising in O-Level Commerce (syllabus code 7100). It is worth 1 mark.

Source

This question appeared in the Cambridge O-Level Commerce Oct/Nov 2024 examination, Paper 1 Variant 1.

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