JM Ltd needs to advertise the launch of its new luxury range of running shoes to its teenage target market. Which method of appeal should JM Ltd use for a successful advertising campaign?

Why do manufacturers brand their goods?

Which method of sales promotion would be suitable for increasing the sales of toothpaste for a short period of time?

Why would Wilby Ltd make increasing use of the Internet to advertise its products?

When placing an order, why might a trader prefer to use email instead of the telephone?

Which method of transport would be used to deliver a carpet from a shop to a local customer?

RRR Railways wishes to increase the amount of heavy goods carried by rail. What is most likely to persuade businesses…