O-LevelCommerceRetail trade7100/12 · May/June 2013 · Q51 Mark

Retailers sometimes issue loyalty cards to their customers. How might customers benefit from loyalty cards?

AThey can buy goods on special credit terms.

BThey can choose from a wider range of goods than other shoppers.

CThey can collect points which give them discounts on goods bought.

DThey can use services like restaurants free of charge.

✓ Correct answer

C: They can collect points which give them discounts on goods bought.

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Topic: Retail trade, O-Level Commerce (syllabus 7100). Multiple choice, 1 mark.
Source: O-Level Commerce, May/June 2013 Paper 1 Variant 2, question 5.

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