O-LevelCommerceAdvertising7100/11 · Oct/Nov 2021 · Q211 Mark

Amos wants to use the internet to promote his business. He places a pop-up advert on the website of a well-known company. What advantage is gained by Amos?

Aendorsement by the well-known company

Bmailing list of many potential customers

Cprofessional design of the advertisement

Dregular and frequent worldwide publicity

✓ Correct answer

D: regular and frequent worldwide publicity

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Topic: Advertising, O-Level Commerce (syllabus 7100). Multiple choice, 1 mark.
Source: O-Level Commerce, Oct/Nov 2021 Paper 1 Variant 1, question 21.

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