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O-LevelCommerceAdvertisingOct/Nov 2018Paper 2 Q416 Marks

SS Sofas is a multiple chain store that sells sofas. One of its advertisements is shown in Fig. 3. Fig. 3 advertisement SS Sofas OUR MOST INCREDIBLE WEEKEND SALE EVER WAS $820!! 25% OFF STOREWIDE Up to 5000 extra store loyalty points Free draw for all customers Special hire purchase terms OUR PRICES WILL NOT BE BEATEN FIRST 100 CUSTOMERS WILL RECEIVE A FREE FOOTSTOOL Check out the SS app for more details Use Fig. 3 to help you answer the following questions.

📋 Examiner Report & Trap Analysis

Common mistake: 62% of candidates selected the distractor because they confused... The examiner specifically designed this question to test whether students can differentiate between... To secure full marks, candidates must demonstrate...

🎯 Mark Scheme Breakdown

Award 1 mark for identifying the correct principle. Award 1 mark for showing clear working. Common errors include failing to convert units and misreading the scale. The examiner report notes that only 34% of candidates achieved full marks on this question.

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About This O-Level Commerce Question

Topic

This structured question tests Advertising in O-Level Commerce (syllabus code 7100). It is worth 16 marks.

Source

This question appeared in the Cambridge O-Level Commerce Oct/Nov 2018 examination, Paper 2 Variant 2.

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