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O-LevelCommerceAdvertising7100/11 · Oct/Nov 2018 · Q171 Mark

An advertising manager is considering how to advertise a new perfume and asked her staff to write down some suggestions. Which suggestion is a method of appeal?

Aemploying door-to-door sales people
Boffering discounts in sports shops
Cplacing posters on public transport
Dusing pictures of famous people

✓ Correct answer

D: using pictures of famous people

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About this question

Topic
Advertising, O-Level Commerce (syllabus 7100). Multiple choice, 1 mark.
Source
O-Level Commerce, Oct/Nov 2018 Paper 1 Variant 1, question 17.

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