O-LevelCommerceAdvertising7100/12 · Oct/Nov 2017 · Q211 Mark

The government of a developing country wishes to issue a malaria warning to the remotest parts of the country. Which method of advertising would be most effective?

Adirect mailshot

Bnewspaper advertisements

Cpeak-time television

Dposters in settlements

✓ Correct answer

D: posters in settlements

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Topic: Advertising, O-Level Commerce (syllabus 7100). Multiple choice, 1 mark.
Source: O-Level Commerce, Oct/Nov 2017 Paper 1 Variant 2, question 21.

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