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O-LevelCommerceRetail trade7100/12 · Oct/Nov 2015 · Q221 Mark

What is the benefit to a retailer of offering loss leaders?

Aattracting potential customers to the store
Bensuring that products are of good quality
Chelping customers choose a brand
Dmaking the products more expensive

✓ Correct answer

A: attracting potential customers to the store

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About this question

Topic
Retail trade, O-Level Commerce (syllabus 7100). Multiple choice, 1 mark.
Source
O-Level Commerce, Oct/Nov 2015 Paper 1 Variant 2, question 22.

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