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A-LevelBusiness StudiesBusiness objectives and strategyFeb/Mar 2022Paper 2 Q130 Marks

Rehana Recycles (RR) Rehana is very environmentally aware. One year ago, Rehana identified a business opportunity to reuse waste products and set up Rehana Recycles (RR) as a sole trader. A local company sells bottled drinks and reuses the empty glass bottles that are returned by customers. It cannot reuse any damaged bottles, so they are dumped as waste. Rehana asked this company if she could have the damaged glass bottles. The company agreed she could have them at no cost. RR melts down the glass and makes unique vases and other glassware products. RR's mission statement is 'Make waste beautiful'. Rehana markets her products as 'Lovely for the planet, lovely for you'. The business has a strong local brand image. Rehana has recently invested in marketing which focuses on her unique selling point of recycling waste. To help satisfy demand, Rehana recently employed two local artists who are also very environmentally aware. They are skilled in making handmade glass jewellery. RR currently makes handmade products using job production. Rehana has a democratic leadership style. Rehana has produced some financial data shown in Table 1.1. Table 1.1 Financial data $ $ Current assets Current liabilities Cash 2000 Trade payables 3000 Inventory 12000 Overdraft 5000 Total current assets 14000 Total current liabilities 8000 As demand has grown, Rehana needs to increase her output. Rehana has identified two ways of increasing output. She could either: • keep using job production and employ more artists to create unique glassware products using the RR brand, or • change to batch production and make a larger number of standardised glassware using the RR brand.

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About This A-Level Business Studies Question

This structured question appeared in the Cambridge A-Level Business Studies (9609) Feb/Mar 2022 examination, Paper 2 Variant 2. It tests the topic of Business objectives and strategy and is worth 30 marks.

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