Evaluate the importance of emotional intelligence to Pedro's leadership of PPP.

Mark scheme

Marking points from the official mark scheme (Oct/Nov 2025). The mark or mark type is shown in brackets.

1. Limited knowledge K will be demonstrated through knowledge of emotional intelligence.
2. Developed knowledge K + K will be demonstrated through knowledge of emotional intelligence and its importance in leadership.
3. Knowledge of emotional intelligence (EI):
4. Goleman's four competencies:
5. Self-awareness
6. Social awareness
7. Self-management
8. Social skills/relationship management
9. Statements showing understanding, such as:
10. Understanding emotions of yourself and others
11. Empathy with employees
12. Self control over moods/emotions
13. Knowledge of EI importance in leadership
14. Effective leaders use their EI to understand others and motivate them
15. Effective leaders understand their own emotions and the impact they have on others so communicate effectively
16. The modern view of a good leader is one who has excellent social awareness and skills and maintains good relationships with their workforce.
17. Limited application, APP applies knowledge to PPP once.
18. Developed application, APP + APP applies knowledge to PPP twice.
19. There is evidence that Pedro is a democratic, transformational leader, who has taken employees with him since taking over PPP.
20. Pedro has a high level of emotional intelligence, so he understands his employees' feelings as well as his own.
21. Pedro encourages intrapreneurship in his employees and welcomes their ideas.
22. PPP has grown successfully under Pedro's leadership since 2010
23. Pedro has ethical principles and social objectives in his employment practices
24. Limited analysis AN -- candidate shows one link in the chain of analysis.
25. Developed analysis L2 AN candidate shows two or more links in the chain of analysis.
26. Pedro has developed PPP, using his social skills and a mainly democratic leadership style, leading to employee loyalty AN and therefore low recruitment costs L2 AN
27. Employees are motivated by their ideas being welcomed and delegated responsibilities, so productivity will increase AN
28. Pedro's emotional intelligence will help him to understand how his employees may react to a change in the organisation, such as the introduction of automation, leading to successful change managemen AN
29. Pedro's employment principles, giving opportunities to unemployed young people gain PPP the reputation as an ethical employer with social objectives which may attract customer AN which will help improve PPP's performanc L2 AN
30. Limited evaluation L1 EVAL limited supported judgement and/or a weak attempt at evaluative comment
31. Developed evaluation L2 EVAL supported judgement and/or reasonable evaluative comment
32. Developed evaluation in contex L3 EVAL supported judgement in context and/or reasonable evaluative comment in context.
33. Which of Goleman's EI competencies may be most important for Pedro's leadership in the past and going forward?
34. Revenue and profit growth suggest improving performance year on year. To what extent can this be attributed to Pedro's emotional intelligence and leadership?
35. Future success may depend on many factors, both internal and external. How might the external influences disrupt PPP's future plans?
36. Democratic leadership and emotional intelligence may not be so effective if the business is faced with crisis situations.
37. Many of the job roles at PPP may be low skilled production tasks, might a more autocratic approach be needed in this case?
38. What might be the different measures of success for PPP, given its social objectives?
39. Too much emphasis may be placed on the characteristics and emotional intelligence of Pedro as a leader, who else is driving the success of PPP?
40. Accept all valid responses.