Analyse two benefits to AFF of recruiting a new CEO who has a high level of emotional intelligence.

Mark scheme

Marking points from the official mark scheme (Oct/Nov 2024). The mark or mark type is shown in brackets.

1. Goleman's four EI competencies, self-awareness, social awareness, self-management and social skills.
2. EI - the ability to recognise and understand your own feelings and those of others.
3. References to empathy with subordinates, and similar statements that clearly show understanding.
4. Better relationships with subordinates.
5. Better management of own feelings, leading to consistency of approach.
6. Good understanding of the needs of customers.
7. Rosa and Rachel believe in supporting and training employees, so are likely to be empathetic to their needs.
8. Training customers in fitness and yoga essentially requires an understanding of customer's feelings and needs.
9. Effective teamwork at each of the fitness factories will need different types of employees to understand each other, for instance the teams that set up equipment and the instructors.
10. Help in solving quality problems at AFF.
11. If the new CEO is self-aware and self-motivated, they will understand their own feelings and have a consistent approach to leadership, which will motivate the teams in the fitness factories, leading to greater productivity.
12. If the new CEO has good social awareness they will understand the needs of employees, perhaps for training and advancement and also customers, leading to more members of the fitness factories.
13. Social skills are essential in the management of employees, for instance in terms of how changes may be communicated. Customers will also react more favourably leading to higher sales.
14. All the EI competencies can be communicated and trained from the 'top down' from the new CEO, leading to a happier workforce and greater customer satisfaction, leading to better member retentions and higher revenue.
15. Possibly lower labour turnover, reducing recruitment and training costs.