Analyse two benefits to TC of investing in artificial intelligence (AI) for human resource management (HRM).

Mark scheme

Marking points from the official mark scheme (Oct/Nov 2024). The mark or mark type is shown in brackets.

1. Definition or explanation of AI: ability of a computer or robot to perform tasks normally associated with human intelligence. (max K1)
2. Benefits may include: IT enables large data storing and analytical capacity and AI takes decisions about handling data and information.
3. Can automate repetitive business processes.
4. Analysis of large datasets for specific reasons such as recruitment.
5. Reduce HRM costs.
6. Jobs at TC involve the manufacture and distribution of high value premium boxed chocolates.
7. Finance is available for HR development such as new employee screening and selection.
8. Tembo has researched the initial costs and training costs.
9. HR Manager has identified specific functions that AI would improve – employee selection and induction.
10. AI can identify, contact and interview candidates for jobs so saving money and time.
11. Candidate screening is faster and more specific to criteria so selection of best candidates is improved. This supports the premium branding of TC.
12. Chatbots can answer questions from employees about TC’s procedures and policies so saving staff wages.
13. AI can carry out annual reviews quickly and in a standardised way so saving staff time.
14. Feedback on tasks, such as employee induction training, can be in real time (immediate) so enhances quality assurance and thus reduces employees errors and wastage.
15. Training needs can be easily and quickly identified and communicated, saving costs and improving quality.
16. HR managers can see HR problems in real time and solve them more quickly.