WW is a new business set up by Puja. WW will operate in the primary sector. It will take water from a local lake and process it into drinking water. The details of the product and market are outlined in Fig. 2. [Figure 2: Product and market details for WW] WW product details • water will only be sold in country X • it will be sold in bottles targeted at a niche market of consumers who purchase bottled water and regularly take part in sport • no harmful chemicals will be used in the production process • flow production will be used • bottles will be distributed through wholesalers to retailers Market details for country X • the population is 60 million • 80% of the population purchase bottles of water • 15% of the people who purchase bottles of water regularly take part in sport • 15 brands of bottled water are already sold using mass marketing • no brands of water sold in country X currently target consumers who regularly take part in sport Puja needs to decide on suitable promotion methods for the launch of WW's bottled water. She must also recruit a sales manager. She has designed a brief person specification (Fig. 3). [Figure 3: Person specification for the role of sales manager] • must have the confidence to negotiate with retail business customers • must be able to work on his/her own and lead a team of salespeople • must be willing to develop his/her skills • must have good time-management • must be a good communicator