Evaluate how KKS could successfully achieve the strategic implementation of its decision to expand internationally.

Mark scheme

Marking points from the official mark scheme (Oct/Nov 2017). The mark or mark type is shown in brackets.

1. description of the kind of changes such expansion requires in terms of the points in the final paragraph
2. components of strategic implementation: business plans, the importance of culture and managing a change in existing culture, preparing contingency plans
3. Identification by senior staff of what is required to change
4. Setting out a plan to do this then communicating the plan to staff in order to effect the changes listed in case
5. create positive climate
6. identify key committed leaders for change (project champions) starting at the top
7. give vision and clear objectives with reasons
8. involve all concerned/affected by the changes
9. provide training and appropriate rewards
10. acknowledge and overcome resistance to change
11. apply Kotters eight weeps strategy or freeze/unfreeze or other models for change management
12. provide enough resources for the change
13. consideration of the need to change the existing HRM and marketing arrangements - are they fit for the purpose of change?
14. are directors suitably prepared and focused on/for changes (they have lots of proposals to consider)
15. recommendation or ranking of proposals/techniques for change management