Advise Carmen on whether the use of a core competence framework is sufficient to develop a successful new business strategy for RHR.

Mark scheme

Marking points from the official mark scheme (May/June 2023). The mark or mark type is shown in brackets.

1. [3] Developed knowledge of relevant key term(s) and/or factor(s) is used to answer the question.
2. [2] Developed application of relevant point(s) to the business context.
3. [7-8] Developed analysis of the overall strategy that identifies connections between causes, impacts and/or consequences.
4. [6-7] Effective evaluation A developed judgement/conclusion is made in the business context that draws together developed evaluative comments which balance some key arguments in the business context.
5. [2-3] Developed knowledge of relevant key term(s) and/or factor(s) is used to answer the question.
6. [2] Developed application of relevant point(s) to the business context.
7. [4-6] Developed analysis of individual strategic element(s) that identifies connections between causes, impacts and/or consequences.
8. [3-5] Developed evaluation A developed judgement/conclusion is made. Developed evaluative comments which balance some key arguments.
9. [1] Limited knowledge of relevant key term(s) and/or factor(s) is used to answer the question.
10. [1] Limited application of relevant point(s) to the business context.
11. [1-3] Limited analysis that identifies connections between causes, impacts and/or consequences.
12. [1-2] Limited evaluation A judgement/conclusion is made with limited supporting comment/evidence. An attempt is made to balance the arguments.
13. [0] No creditable response.
14. [0] No creditable response.
15. [0] No creditable response.
16. [0] No creditable response.