Recommend appropriate changes to WTZ's organisational structure to 'support growth and drive innovation' (line 89). Justify your recommendation.
Mark scheme
Marking points from the official mark scheme (May/June 2022). The mark or mark type is shown in brackets.
- Definition of organisational structure: the internal, formal framework of a business that shows the way in which management is linked together, and how authority is passed through the organisation.
- Span of control – number of subordinates reporting to each more senior manager, levels of hierarchy
- Impacts communication – more hierarchical structure may suggest that communication is one-way and top-down.
- Formal and informal
- Delegation - passing authority down the organisational hierarchy
- Centralised - keeping all important decision making powers with head office
- Decentralised - decision making powers passed down the hierarchy to empower subordinates and area or product managers
- Knowledge of different structures:
- Functional - departments have clearly defined roles in a specialist area such as marketing
- Hierarchical - consisting of multiple levels in which all members of the organisation, apart from one, are subordinate to someone else.
- Matrix - structure that creates project teams that cut across traditional functional departments
- Divisional - structure that organises activities around geographical areas or product groups
- Application
- Diversified nature of WTZ and possible link to product-based structure or geographic-based structure
- WTZ has a hierarchical structure and therefore probably a tall structure
- Difficulty of exerting control for directors as the business grows
- Current structure as a weakness
- Current hierarchical structure with functional areas of operations, human resources, marketing and finance
- Innovations such as Hydrocamel and bricks made from waste plastic and rubber at WTZ and link to structure
- Expansion abroad and link to structure
- Possible takeover of Lacpac and previous takeover of MR
- Analysis
- Matrix structure bringing different functions together for individual projects could be beneficial for innovation as with the Hydrocamel and recycled bricks.
- Structure by product could enable more targeted marketing to occur increasing sales ensuring strategy is developed by those with strong product knowledge.
- Hierarchical/tall structure keeps control at the top, meeting objectives of Amandi. Enables consistent approach across the business so maintaining brand image.
- Structure based on geography could bring benefits as WTZ expands abroad. Might enable decisions to reflect local/national differences so meeting needs of customers more effectively and resulting in increased sales.
- Flatter structure might promote greater delegation and empower employees resulting in a more innovative culture.
- Delegation empowers employees and may increase motivation resulting in higher productivity.
- Decentralisation passes decision-making powers down the hierarchy to area or product managers and could lead to WTZ being more responsive to customer needs and increase sales.
- Evaluation
- A judgement about the most appropriate structure with supporting evidence.
- Evaluation of the relative benefits/limitations of different structures
- Elements that the judgement may depend on such as:
- Difficulty of changing structure as it may also require a change in culture.
- Attitude of directors such as Amandi.
- Reaction of employees.
- Key influence.
- Importance of other factors driving growth and innovation such as culture.
- Make no changes as the business has been innovative and successful as it is.
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