Evaluate the importance to PAC of contingency planning as part of strategic implementation if Option 2 is chosen.

Mark scheme

Marking points from the official mark scheme (May/June 2020). The mark or mark type is shown in brackets.

1. [1] Knowledge: What is contingency planning?
2. [1] Knowledge: Difference and link between contingency planning and crisis management
3. [1] Knowledge: How CP, as part of strategic implementation, fits with strategic choice and analysis
4. [1] Application: Contingency planning for PAC as above – allow broad interpretations, including problems caused by unreliable franchisees, weather for agricultural produce
5. [1] Application: How might these risks be assessed?
6. [1] Application: Comment on problems controlling franchised restaurants from a distance, including lack of knowledge about local conditions
7. [1] Application: Comment on impact on whole company if serious problem happens, such as food poisoning in one restaurant, resulting in bad publicity
8. [1] Analysis: How contingency planning may be used and advantages and disadvantages
9. [1] Analysis: Predictable versus unpredictable risks
10. [1] Analysis: Associated financial implications
11. [1] Analysis: Development and impact of Ap points
12. [1] Evaluation: Will there need to be a significant change in planning if Option 2 is implemented?
13. [1] Evaluation: What are the main factors that could lead to successful CP?
14. [1] Evaluation: Costs versus benefits of CP
15. [1] Evaluation: Other factors such as external factors that need to be considered.
16. [1] Evaluation: Not possible to plan for all eventualities