Define the term 'national market'.

Mark scheme

Marking points from the official mark scheme (May/June 2020). The mark or mark type is shown in brackets.

1. A business operates within one country but not overseas. (2)
2. A business with branches and operations within one country. (2)
3. A market within one country. (2)
4. Answers could include:
5. • An international market means that a business will target consumers at home and overseas which might give access to more customers.
6. • Can allow economies of scale to be gained allowing costs per item/service to be reduced leading to more profit.
7. • Larger scale activity than a local/national market might allow a business to offer variations to meet the needs of different consumers thus spreading risk.
8. • Overseas markets might result in new ideas for the business.
9. • Opportunity to diversify.
10. • Might avoid competing in a saturated national market.