The Board of Directors is to consider changes to the organisational structure of SWF needed during a period of business growth. Recommend changes to the organisational structure of SWF. Justify the changes you recommend.
- The Board of Directors is to consider changes to the organisational structure of SWF needed during a period of business growth. Recommend changes to the organisational structure of SWF. Justify the changes you recommend.[16]
Mark scheme
Marking points from the official mark scheme (May/June 2019). The mark or mark type is shown in brackets.
- Organisational structure shows the lines of authority/chain of command in an organisation – also spans of control/levels of hierarchy/formal communication channels
- Knowledge of different organisational structures e.g. matrix, geographic
- Delayering - e.g. from tall to flat
- Centralisation/Decentralisation
- Current structure appears to be traditional hierarchy based on functional departments. This hasn't evolved with the growth of the business and could lead to potential inefficiencies linked to:
- SWF has farms throughout country Q and regional differences.
- SWF produces a range of products – milk, ice cream, cheese – that may require different ways of managing e.g. marketing. Could this be better achieved through a product based structure
- SWF sells internationally – may require different approach to selling goods.
- Expansion plans include further extending the product portfolio
- Other options include: Geographical structure e.g. farms throughout country Q, sales in country P
- Business unit structure e.g. ice cream, milk and option 2
- Matrix structure for new projects such as option 1 or 2
- Remain hierarchical but adopt a flatter structure
- Analysis of why the current structure is not suited to SWF
- Analysis of why the structure is not suited to growth of the business or increasing competition which might need more flexible/adaptable structure
- Geographical structure allows for regional/country differences and quicker local decision making – less control from SWF head office though?
- SWF has farms throughout country Q. Regional differences may require managers to respond to local conditions. A centralised, tall structure may prevent SWF responding appropriately. A more decentralised structure might be more appropriate.
- Business unit structure allows specialist managers to focus on different needs of different divisions – might lead to rivalry though?
- Matrix structure improves communication between departments allowing better decisions to be made. This could be linked to change required by strategic options.
- Analysis of benefits of a centralised structure currently used
- Consistency of management
- Analysis of benefits of change to decentralised structure.
- Judgement as to which structure is best suited to SWF with justification
- Recognition of possible limitations on change e.g. impact of delayering on motivation, role of unions etc.
- Judgement as to which is most important factor guiding the change e.g. need for more effective coordination.
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