Discuss the importance of effective strategic implementation for the future success of RW.

Mark scheme

Marking points from the official mark scheme (May/June 2018). The mark or mark type is shown in brackets.

1. [K] strategic implementation involves making a strategic choice happen
2. [K] including a business plan, developing an appropriate corporate culture (may need a change) and preparing contingency plans
3. [K] requires business plan setting out exact requirements for products/services offered, marketing plan (based on market analysis), organisational (HRM) plan setting out workforce planning and structure, financial plan outlining sources of finance and on-going cash flow
4. [K] change management techniques.
5. [App] Reference to appropriate objectives from case
6. [App] possibility of less university business
7. [App] proposed new ventures (guided cycle tours, takeover of DB)
8. [App] possible need for culture change re quality/attitudes
9. [App] use of Appendix 1 and 2.
10. [An] SI contains processes for change management as existing culture will need to alter for new project
11. [An] SI enables all managers to be focused on appropriate actions/tasks
12. [An] Plan will assesses resources and enable finance to be obtained
13. [An] examines commercial viability of project
14. [An] enables review
15. [An] strategic implementation carries a cost in time and resources
16. [An] contingency plans for possible change in conditions.
17. [Eval] supported conclusion on meaning and importance of effective strategic implementation inc. possible result of not acting strategically
18. [Eval] comments on relative importance of constituent parts of SI
19. [Eval] relies on accuracy of data/research
20. [Eval] relies on effectiveness of managers.