Amir runs a small design agency. He is considering providing staff training to improve employee performance. Analyse two benefits to Amir's design agency of providing staff training.

Mark scheme

Marking points from the official mark scheme. The mark or mark type is shown in brackets.

1. Award 1 mark for identification of a benefit, 1 mark for development/explanation and 1 mark for analysis of this benefit. Repeat for second benefit. (Max 6)
2. Benefit 1:
3. M1 Improved employee skills / productivity (1)
4. A1 Staff will be better equipped to use new design software / techniques (1)
5. A2 This will lead to higher quality designs, fewer errors and faster project completion, potentially attracting more clients and increasing revenue for Amir's agency (1).
6. Benefit 2:
7. M1 Increased employee motivation / morale (1)
8. A1 Employees feel valued and see opportunities for career progression (1)
9. A2 This can reduce staff turnover, as employees are less likely to leave, saving Amir time and money on recruitment and training new staff for his agency (1).