Edexcel IGCSEBusiness StudiesGeneral Applications2 Marks
Sunita owns a clothing business. She is considering using social media to promote her products. (a) State two benefits for Sunita of using social media for promotion.
- (a)State two benefits for Sunita of using social media for promotion.[2]
Mark scheme
Marking points from the official mark scheme. The mark or mark type is shown in brackets.
- Award 1 mark for each correct benefit stated. (Max 2)
- Can reach a wide audience (1)
- Can target specific customer groups (1)
- Relatively low cost / free (1)
- Allows direct communication with customers / feedback (1)
- Builds brand awareness (1).
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