Edexcel IGCSEBusiness StudiesGeneral Applications3 Marks
Sunita owns a clothing business. She is considering using social media to promote her products. (b) Explain one way Sunita could use segmentation to target her customers.
- (b)Explain one way Sunita could use segmentation to target her customers.[3]
Mark scheme
Marking points from the official mark scheme. The mark or mark type is shown in brackets.
- Award 1 mark for identifying a method of segmentation, 1 mark for explanation and 1 mark for application to Sunita's clothing business.
- M1 Geographic / Demographic / Psychographic / Behavioural segmentation (1)
- A1 Sunita could target customers based on their age / income / lifestyle (1)
- A1 For example, she could target younger customers in urban areas who are interested in fashion trends with specific clothing lines (1).
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