Explain one reason why product design is important for a business.

Mark scheme

Marking points from the official mark scheme. The mark or mark type is shown in brackets.

1. Award 1 mark for identifying a reason (e.g. can attract customers/increase sales, can differentiate a product, can improve functionality/ease of use, can reduce production costs, can improve brand image). (B1)
2. Award 1 mark for explaining the reason in context. (B1)
3. e.g. Good product design can attract more customers (B1) because the product might be more aesthetically pleasing or have better functionality than competitors, leading to higher sales (B1).