‘There is no need to gather qualitative data when conducting studies on menu item position.' To what extent do you agree with this statement? Use examples of research you have studied to support your answer.
Mark scheme
Marking points from the official mark scheme (Oct/Nov 2021). The mark or mark type is shown in brackets.
- Both sides of the argument are considered and are relevant to the question.
- Appropriate examples are included which fully support both sides.
- Discussion is detailed with good understanding and clear expression.
- A conclusion is drawn with appropriate justification.
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