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A-LevelPsychologyConsumer psychology9990/31 · Oct/Nov 2021 · Q418 Marks

Describe what psychologists have discovered about lighting, colour and smell in the physical environment.

  1. (a)Describe what psychologists have discovered about lighting, colour and smell in the physical environment.[8]
  2. (b)Evaluate what psychologists have discovered about lighting, colour and smell in the physical environment, including a discussion about control of variables.[10]

Mark scheme

Marking points from the official mark scheme (Oct/Nov 2021). The mark or mark type is shown in brackets.

  1. [8] Describe what psychologists have discovered about lighting, colour and smell in the physical environment.
  2. Mark according to the levels of response descriptors in Table A.
  3. [10] Evaluate what psychologists have discovered about lighting, colour and smell in the physical environment, including a discussion about control of variables.
  4. Mark according to the levels of response descriptors in Table B.

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About this question

Topic
Consumer psychology, A-Level Psychology (syllabus 9990). Structured question, 18 marks.
Source
A-Level Psychology, Oct/Nov 2021 Paper 3 Variant 1, question 4.

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