In a study investigating the emotions associated with birthdays, qualitative and quantitative data are being collected. A possible problem with some of this data is subjectivity.

Mark scheme

Marking points from the official mark scheme (Oct/Nov 2021). The mark or mark type is shown in brackets.

1. [1] 1 mark for definition (The effect of) a personal viewpoint (on data collection); The effect of the researcher's feelings/beliefs/experiences on data collection / interpretation;
2. [2] 1 mark for qualitative way 1 mark for detail linked to emotions and birthdays (e.g. questions – must be open). questionnaire; (way) asking questions such as 'Describe how you feel on your birthday'; (link) interview; (way) asking questions such as ‘Explain why you feel happy at other people's birthday parties'; (link) using open questions; (way) e.g. 'Tell me about the emotions you experience on your friend's last birthday'; (link)