Design a study to investigate which type of 'need for achievement' is most likely to motivate workers.

Mark scheme

Marking points from the official mark scheme (Oct/Nov 2020). The mark or mark type is shown in brackets.

1. [10] Typical features: experiments: type, IV, DV, controls, experimental design;
2. [10] Typical features: observations: type, setting, response categories, sampling, number of observers;
3. [10] Typical features: questionnaires/Interviews: type, setting, example questions. Scoring/rating scale, analysis of responses.
4. [10] General features of research methodology: sampling technique & sample, type of data, ethics, reliability, validity, data analysis.
5. [8] Syllabus: achievement motivation (McClelland, 1965).
6. [8] Psychological: McClelland outlines three needs: Need for achievement – the need to get a job done, to master a task, to be successful.
7. [8] Psychological: Need for affiliation - the need to be liked and accepted by other people;
8. [8] Psychological: Need for power - being influential in the lives of others.
9. [8] Psychological: Need to avoid failure is also a possibility.
10. [8] Methodological: explanation of method using general and specific features as above.