A-LevelPsychologyPsychology of Consumer BehaviourMay/June 2019Paper 4 Q215 Marks
Gil et al. (2009) identified five shopper profiles. One type is the Raider, who walks fast, makes decisions quickly and has a preference for main aisles. Raiders go far into the store if necessary, on 'top-up' or 'food for tonight' missions. Most Raiders are male.
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