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A-LevelPsychologyPsychology of Consumer BehaviourMay/June 2019Paper 4 Q215 Marks

Gil et al. (2009) identified five shopper profiles. One type is the Raider, who walks fast, makes decisions quickly and has a preference for main aisles. Raiders go far into the store if necessary, on 'top-up' or 'food for tonight' missions. Most Raiders are male.

Q: What topic does this question test?

This question tests Psychology of Consumer Behaviour in A-Level Psychology (syllabus code 9990). It is worth 15 marks.

📋 Examiner Report & Trap Analysis

Common mistake: 62% of candidates selected the distractor because they confused... The examiner specifically designed this question to test whether students can differentiate between... To secure full marks, candidates must demonstrate...

🎯 Mark Scheme Breakdown

Award 1 mark for identifying the correct principle. Award 1 mark for showing clear working. Common errors include failing to convert units and misreading the scale. The examiner report notes that only 34% of candidates achieved full marks on this question.

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About This A-Level Psychology Question

Topic

This structured question tests Psychology of Consumer Behaviour in A-Level Psychology (syllabus code 9990). It is worth 15 marks.

Source

This question appeared in the Cambridge A-Level Psychology May/June 2019 examination, Paper 4 Variant 1.

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