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O-LevelEconomicsMicroeconomic decision makers2281/11 · Oct/Nov 2011 · Q181 Mark

Mr Jones runs a small shop selling household appliances. His total revenue has declined due to the opening of a large supermarket which sells a similar range of goods. How could Mr Jones compete with the supermarket?

Adevelop financial economies of scale
Bengage in a price-cutting war
Cintroduce a massive advertising campaign
Dprovide personal after-sales service

✓ Correct answer

D: provide personal after-sales service

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About this question

Topic
Microeconomic decision makers, O-Level Economics (syllabus 2281). Multiple choice, 1 mark.
Source
O-Level Economics, Oct/Nov 2011 Paper 1 Variant 1, question 18.

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